Our users are in good shape.
Sure, today. But the facts are that people lose 1/3 of
their physical strength and over 1/2 of their ability to perceive light and
sound in the decade following their 60th birthdays.
We know how to design for all users.
Don’t mistake knowing how to design for "average"
users for knowing how to design to account for the limitations brought on by aging.
They’re not the same—not even close.
Aging users aren't a viable market for us.
Oh? Seventy five million baby boomers with $2.5 trillion dollars will reach
age 65 beginning in 2010.
We don't use consultants.
Bummer.
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